WholeLeaf Matcha was founded in August of 2016 in San Diego, Ca as the matcha brand that will be the #1 place to buy organic matcha for today's generation. Matcha is taking the world by storm and we want to ensure you have an option for pure, premium quality matcha at an affordable price. As consumers ourselves, we believe premium quality does not always have to have a matching price tag. Everyone should be able to drink our matcha on a subscription basis and not worry about it hurting their wallet. As we embark on this journey, we are excited to welcome you to join our family!